In 2018, it sold almost $7 billion worth of products Still, its sales are growing every year, and it is winning over repeat customers. But the company isn’t profitable, as it spent $2 billion on operating costs (more than a third of that on marketing) in the service of acquiring new customers and retaining existing ones. In 2018, it sold almost $7 billion worth of products, making about $1.5 billion in gross profit. When customers place an order, Wayfair purchases the item from one of its 11,000 suppliers, which then ships to the customer, though this happens in different ways. It does not manufacture any of the products it sells, instead using a drop ship model. It also has 80 “house brands,” which are not actually brands at all but act as a way to categorize and merchandise products into certain decorating aesthetics. Wayfair sells more than 14 million products across five websites. A brand? A marketplace? Something else entirely? Or do they? Even if you’ve ordered furniture from the website, you may find yourself not entirely able to say what it. The breadth of coverage and attention on the issue shined a light on just how big the company is. In June, Wayfair was the subject of protests from its employees, who walked out of the company’s Boston office to protest their employer selling children’s beds to a government contractor furnishing US border detention facilities. Its ubiquitous jingle - “Wayfair, you’ve got just what I need!” - is likely embedded in your subconscious. Wayfair and its colorful pinwheel logo are seemingly everywhere these days: on boxes being opened by Bobby Berk in the most recent season of Queer Eye, hovering next to photos of your middle school friends’ kids in Facebook sidebar ads.
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